FEMYNAL

Femynal  is a Florence-based Italian brand specializing in high-end women’s lingerie and cocktail wear. Founded in 2022 by Aiza Villanueva, the label draws from the rich tradition of Italian tailoring, inheriting part of its creative DNA from the iconic brand La Perla, where Villanueva worked as an assistant to former creative director Emiliano Rinaldi.

At its core, Femynal is a bold and provocative statement of emancipation—a feminist voice celebrating the strength, beauty, and complexity of being a woman.

My role in this project was focused on fashion styling, creating looks that resonate with a specific target audience: high-end clientele women who appreciate luxury and an exclusive way of living. These women love to express their femininity, sensuality, and confidence through garments that enhance the feeling of elegance and empowerment.