House of Gonza is a contemporary fashion label founded by designer Gianni Gonzales. The brand explores a unique blend of modern playfulness, organic forms, and abstract design elements. With a focus on experimentation and elevated aesthetics, House of Gonza positions itself within the premium-to-luxury segment, aiming to push the boundaries of expressive fashion. The brand DNA draws from fluid silhouettes, rich textures, and a sense of bold yet refined identity.
As part of my final project at IED, I am joining the House of Gonza team to contribute to its creative brand strategy. Although the brand is relatively new, I see great potential and envision a strong strategic path forward. My role involves developing a clear roadmap and actionable milestones to strengthen the brand identity, craft compelling communication campaigns, and help the brand reach its target audience, ultimately securing a meaningful position in today’s competitive fashion market.
